Second, letting the marketplace shape usability assumes that clinicians are the target users. Therefore EHRs will be just as good as the product quality metrics they’re designed to capture; technology can’t conquer fundamental measurement issues. We measure many things that have no value to patients, while much of what individuals do value, including our attention, remains unmeasurable. Why, Wachter asks, do we do nothing comparable in health care? In a moving passage, Wachter speaks with a renowned surgeon who once spent his evenings before surgery reading his notes on the next day’s patients.It’s ok if the mouth area starts to water here. DON’T STOP AT THIS ASPECT, THOUGH! Move on. 3. Right now, imagine the meals heading down your throat and into your gut, where it will sit for another several hours. Really get into the feeling of digesting this stuff. What will that end up like for you? How will your belly feel? How will the body experience in general? How about your energy level? 4. Ask yourself the question, ‘Do I wish to feel how this food will make me feel?’ 5.